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How To Spice Up Your Business

My neighbor recently returned from a two-month trip to Alaska with a freezer full of fresh caught Salmon and Halibut. I was fortunate enough to receive a shrink-wrapped sampling of each which I enjoyed last evening. I used fresh thyme in the mushroom with red wine reduction sauce to top off the salmon steak. Yum. When cooking I have often found that the smallest little bit of spice can make all the difference. It's the same in business. One small step forward often turns out to be the very thing that takes your business to the next level.
There are other things you can do to quickly spice up your business. Below I have listed several ingredients that you can add to your current business recipe that are sure to add some heat.
1. Chilies - There are many different varieties of chilies. The small red and green fresh chilies are known as Thai or bird's eye chilies and are extremely hot. One of the hottest varieties is the fat and fiery Scotch Bonnet or habanero. It has a spicy smell and flavor and can be red, green, yellow or brown. The most commonly used fresh green chilies are serrano, jalapeno and poblano, which are all very hot.
When you find yourself dragging through the days and weeks, you need to connect with others that can energize you. Make an investment of time each month to meet new people, hear their stories, struggles and successes. I know it is difficult to meet strangers, but I guarantee that you will make new friends and business colleagues.
Check your local newspaper or magazines for networking events, or use Twitter to follow key business people in your city. Do these few things and it won't take long to find a few fun opportunities to connect in person.
2. Ginger - A root of Chinese and Indian origin with a silvery brown skin, ginger is best used fresh, and should be peeled and chopped or crushed before cooking. It is available in supermarkets - looks for shiny smooth fat roots. Store in the salad drawer of the fridge, wrapped in kitchen paper.
If you can't get out of the office, another alternative is to invest some time connecting with like-minded people in an online social network setting. It's not a substitute for meeting people in person but when it's all you can do, at least it's better than sitting around in a funk.
I'd start with LinkedIn, a popular and easy to use business social networking platform that connects millions of people around shared topics of interest. Once you have signed up and created a profile, you can access the "Groups" tab to preview hundreds of options. I suggest you enter keywords that describe your areas of interest. The largest groups will be displayed first and you can preview the group and its members. Once you find one of interest, just join for free and select to way you would like to communicate with the group. A group administrator will review your request to join and approve. Well-maintained social groups always have members online so you are bound to get a response fairly quickly.
3. Peppercorns - White, green and black peppercorns are berries from the same plant, picked at different stages of maturity, and are used whole and ground. Pepper has a pungent flavor and can be used in either savory or sweet dishes. Peppercorns can be used whole, crushed or ground. Szechuan pepper is also known as anise pepper. The berries are red-brown in color and are prickly. They are spicy with a rather numbing taste.
Seeking professional help for your business can come in a variety of forms. There are consultants, coaches, mentors, experts and educators to name a few. If you are stuck in rut with your business, using someone to affirm your ideas or give you objective feedback can be the answer to ignite the fire within you. The truth is that no one is going to do it for you, but using the wisdom and inspiration of others can get you back on the path to success.
As a blogger and marketing consultant, I connect with people all the time, either with my clients, business colleagues or on social networks. But when I need a kick-start, I go someplace new, someplace where no one knows me and I don't know anyone else. Almost without fail, when I reach out, others reach back and meet me where I am at that moment in time. It's a remarkable stimulus, and sometimes, just the spicy ingredient I need to heat up my passion for my business.
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Starting An Online Business And Bringing It To Full Potential

Starting an online business is easy, but bringing it to full potential can be difficult. How do you increase the chances of success for your online business? Here are some quick tips that you may find useful.
Tip 1: Start a business that you enjoy running. Very often, business owners start businesses purely for the sake of money. They spot an opportunity and think that it's a great chance to make money, and they start the business immediately. After a couple of months, they lose interest in the business and the web business is left to die a natural death due to neglect. So never ever choose to start a business that you know you won't enjoy running. Even if you fail to make money, you would have enjoyed the process and gotten something out of the experience.
Tip 2: Read up on Internet Marketing. Many business owners think that they can just start up an online website, create some content, post some products and then the sales will just start to roll in. Unfortunately, web businesses don't work that way. You have to be prepared to spend time and resources marketing the website to make it successful. Pick up on PPC tactics, article marketing, forum marketing and other traffic generation methods. Then use them to generate traffic for your website. Without traffic, your web business is as good as dead.
Tip 3: Manage your cash flow properly. This is taught in all business schools. Cash flow is like blood coursing through your body. Without healthy cash flow, your business will soon grind to halt. If you can't keep up with your bills, your web business will soon go underground. So manage your spending properly and if possible, hire a professional to monitor the accounts for you. The primary responsibility of this professional is to warn you if there are any signs that the business may run into trouble with its finances.
Tip 4: Get healthy investment. Look at all the great web businesses around you. Usually, they start off with a healthy dose of funding. So if you are good at raising investments, your web business stands a much better chance of doing well on the Internet. Besides money, investors also bring their expertise to the table and add more value to the business.
Tip 5: Put in consistent effort. Don't just start up a web business and then leave it to run on its own after the first couple of months. It takes months (or years) of consistent effort for a web business to become successful. If you rest of your laurels and leave the business to run itself, thinking that it will succeed on its own, you may be in for a rude surprise.
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Choosing A Great Domain Name For Your Web Based Business

What's in a name? The question is one as old as the amount of time we've been naming-and nicknaming-each other. When it comes to the World Wide Web, the answer is "everything." Why is a name so important? Well, a domain name identifies who you are and should give some indication as to what you do. Creativity is good but keep in mind you're competing with SEO standards and about a dozen other factors that weren't concerns in the pre-Internet days. You can't afford to get too creative when picking out a name, especially as it relates to the location where you are doing business.
So what options are you left with when picking out a domain name for your UK based business? Well, for starters you should examine the potential area for marketing. If you provide a service or product that you feel has more of a local interest, then you may want to get super specific with regard to the location part of your domain name. If you are a Liverpool barber for instance, you may choose a name like "Snippersbarbershopliverpool." This is a good name because it has a little creativity behind it, "Snippers." This sets you apart from other barber shops. Secondly, the "barbershop" portion of the name leaves no doubt as to the type of service that you provide. Thirdly, the "Liverpool" distinguishes your business to someone in the area who is in need of a haircut.
Without these essential elements to your business, you could stand to miss out on valuable search engine rankings that will distinguish you as an expert to the area in what you do. Web hosting that is able to guide you in selecting a proper domain name shows that it has an interest in your success beyond its own. The most important thing to a company that guides you in getting the best performance for your website is a long term commitment. They care more about your success, because that spells success for them as well. The ones that do not understand this are more interested in collecting a check from you without any further motivation.
So make sure you have a firm grasp on the business you're in and the target market that you will serve. It all plays a role in what your final domain name should be. Make a smart 21st Century business decision and show that you're keeping pace with the times. Wherever you are, the UK or somewhere else, how people find you on the web makes a huge difference to your overall business. And the more specific you are to your location, the better your business will serve you over the long haul.
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The Laymans Guide to Choosing Between Being a Sole Trader Or Setting Up a Company

For some people starting a business in Australia, deciding whether to set up as a sole trader or establish a company can be pretty daunting. How do you really know which option is best for you? It can be confusing. Between the labyrinth of government websites, lawyer's legalese and accountants Excel spreadsheets... deciding the best structure can be incredibly tough.
Making the right decisions when starting a business can be hard. Hopefully this simple layman's guide to deciding whether to sole trade or start a company will help.
Business founders who decide to start up business as a Pty Ltd company are often on the right track. The benefits of a Pty Ltd company structure make setting one up the wisest option. This is especially the case if you are:

starting up with business partners, be they Directors or shareholders
seeking fast growth
plan to supply to major corporations
intend to hire staff
seeking to maximise the benefits of a tax effective business structure
considering equity investment
want 'street cred' as an Australian company
already considering exiting the business at some stage
If one or more apply to you, you should seriously consider forming a Pty Ltd company. That's not to say setting up as a 'sole trader' is not a suitable option. However, people who set up to 'sole trader' usually fall into one of the following categories:

starting up a hobby business to supplement income
starting a part-time businesses
planning to work as a one man/woman band for the foreseeable future
testing the waters in business for the first time
looking to run a business that fits an existing lifestyle
generally not seeking significant growth.
Every person's circumstance is different so exceptions to the guidelines above do occur. The decision is not always simple or clear cut. Age, industry sector, start up capital, family status, asset base and a range of variables should be taken into consideration.
For this reason, input from a professional, such as a lawyer, accountant or a specialist start up firm is very much worth considering.
What else determines the decision to choose between sole trader and Pty Ltd?
In a word, liability. And it is so important a point it deserves a section of its own. As a sole trader your liability is unlimited. That means if you are sued your personal assets (house, car, money in bank, valuables etc.) are 100% exposed. A Pty Ltd company structure offers a better level of asset protection, as the business is its own legal entity (and therefore separate from you).
Regardless, for all new businesses we highly recommend business insurance. It's like going out for a walk on a cold Winter's night with a really warm jacket on. However, for sole traders with 100% liability risk, insurance cover is doubly important.
What about the cost?
Setting up a Pty Ltd company in Australia is a little more expensive that setting up as a sole trader. However, for the sheer value it delivers, we believe that in many cases it is worth the extra few dollars.
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