My Business Online The Best Way to Do It
This is advise from someone who has learned from his own mistakes. Which basically means I made a lot of mistakes and learned through trial and errors (lots of them). I have created a blueprint for offline companies who believe they need to start or improve their level of connection with new and existing customers. There are logical steps that should be taken in a certain order to achieve the best results. This works for all businesses - if your a Florist, Builder, Leisure Centre or Distribution company - every company.
Many people would advise getting a Website. This is a very important step but if you had the best website in the world and no one could find it, it's need visitors to your Website. Not any visitors potential customers.
Step 1 - Get your Business / Service listed on Google Maps. What will this do for your organization? It will start to bring you some customers and if done correctly or by a professional will increase sales. Being listed within Google maps you do not need a Website. Google will create a Web Listing page for your company. This will have your company details and your contact details, a description of what you do plus various other pieces of information relevant to your business. Once this is done and if done well your customers should find you on page 1 of Google pretty quickly. Many of future customers are typing "your trade or service" in "your town/city". Eg "Florist in London". What Google then does it looks up all the Florists in London and creates a map with the 7 best and most relevant listings. If your company is in the 7 you will probably get a call or email.
Step 2 - Lead Generation Site. When it cones to getting a Website built what is your goal. It does not matter if it is pretty, it does not matter if your website designer wants to make it look amazing. All that matters is your customers can find it and your telephone rings with new fresh orders. Do not take advice from web designers. Take advice from people who know how to get your new Website found. Page 1 Google listings very, very quickly. A lead generation site works by dominating an area with Keywords. I do not want to get too technical but it is quite easy to dominate the first page of Google in a 30 - 40 mile radius for your trade or service.
Their are other more advanced steps - Ad words, Mailing lists etc etc etc. But let's just get the first or first and second steps done for know. The results will amaze you.
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