How do I get my business online? This is advise from someone who has learned from his own mistakes. Which basically means I made a lot of mistakes and learned through trial and errors (lots of them). I have created a blueprint for offline companies who believe they need to start or improve their level of connection with new and existing customers. There are logical steps that should be taken in a certain order to achieve the best results. This works for all businesses - if your a Florist, Builder, Leisure Centre or Distribution company - every company. Many people would advise getting a Website. This is a very important step but if you had the best website in the world and no one could find it, it's need visitors to your Website. Not any visitors potential customers. Step 1 - Get your Business / Service listed on Google Maps. What will this do for your organization? It will start to bring you some customers and if done correctly or by a professional will increase sales. Being listed within Google maps you do not need a Website. Google will create a Web Listing page for your company. This will have your company details and your contact details, a description of what you do plus various other pieces of information relevant to your business. Once this is done and if done well your customers should find you on page 1 of Google pretty quickly. Many of future customers are typing "your trade or service" in "your town/city". Eg "Florist in London". What Google then does it looks up all the Florists in London and creates a map with the 7 best and most relevant listings. If your company is in the 7 you will probably get a call or email. Step 2 - Lead Generation Site. When it cones to getting a Website built what is your goal. It does not matter if it is pretty, it does not matter if your website designer wants to make it look amazing. All that matters is your customers can find it and your telephone rings with new fresh orders. Do not take advice from web designers. Take advice from people who know how to get your new Website found. Page 1 Google listings very, very quickly. A lead generation site works by dominating an area with Keywords. I do not want to get too technical but it is quite easy to dominate the first page of Google in a 30 - 40 mile radius for your trade or service. Their are other more advanced steps - Ad words, Mailing lists etc etc etc. But let's just get the first or first and second steps done for know. The results will amaze you. Self-employed – rozliczenie podatku
Your challenge right now and before you read any further, is to keep an open mind - can you? If you are going to make your business FLY as a opposed to slowly die, it takes people, right? To get people involved in your business takes relationships with people, do you agree? If you don't believe that, stop reading this now. Why? It's because the ROOT of everything we do as humans comes back to this one simple core, human relations. Human relations create business for you. If human relations are that important, how can you quickly make more relationships? We all know about referrals. A referral is when someone who is aware of your business tells another person (often a family member) about your business. The best referrals are from a happy customer, but second best is someone who is just aware of your service or product, telling another person. Both types of referrals are the single most powerful business builder there is, period. Do you hate talking to strangers? Most people are afraid to talk to strangers. Yet, talking to strangers will change your business or start your new business up, overnight. Really? Really. It is because when you talk to strangers you're not talking to one person, you're talking to a group of people. You're talking to that one person who has family and friends. If your message to them, delivered in a minute or two, is delivered right, your message could go out quickly to many more people. Are you on-board this train with us here? If you're with us - if you agree that talking to strangers is what you need to do, how can you break down your personal fears and enjoy talking to strangers? Would it make a difference in your business and your life if you could approach anyone, any time and tell them about your business? Use the following rules, and you'll have more fun than you can believe, while exploding your business. Rule One: Go where the people are. You have to find someone to talk to, right? They are in their homes. Simply knock on the door firmly, and give them a chance to answer. If they don't answer, leave your dynamic flyer or business card. Don't confuse this with leaving flyers on doors. You WANT to talk to people. It is ten times more effective. Rule Two: Deliver. For the following example, let's pretend you're in the custom cake business. When someone answers the door, they don't really care (at that point) what your name is. Smile and deliver your message: "Custom Cakes is what we make." Keep smiling as you say it. When you smile, they can be pretty sure you're not going to harm them. Continue. "Do you or does anyone you know have a special event coming up, like a wedding, retirement, or special anniversary?" Now, hand them the brochure. What just happened? You began a conversation with a stranger, about your business. What did it cost? One of your cake brochures. Who else will probably get the message? It is very likely that your message will get to more people from that one contact. Rule Three: (This is the EXCITING rule) We have 30 years of small business experience. My son has a $200,000 degree in Entrepreneurship, and other experts will agree: If you deliver your message in person, with your voice, to 50 people, your effort will result in a purchase of your product or service, in six months or less. This is the worse case scenario. What is the best case? IF your product or service is hot, your return for time invested could shock you. WARNING: Safety first. Take a friend with you. Carry pepper spray. If anyone starts to say, something like, why are you bothering me, simply smile and say, "Hey, I'm just out looking for work. You understand that, don't you?" (It stops them in their tracks). The vast majority of people are friendly and want to help you. Yes, talking to 50 people at the doors will require you to knock on 200 doors. It will take about 4 hours. You'll get exercise and fresh air. People will meet you, and they'll know that you care. Is it worth it? There is no competition. Very few people will knock doors. Fortunes are made, even today, knocking on doors. Even in this market, there are Realtors, landscapers, plumbers and even cake makers making up to $500,000 a year, knocking on doors. You will be so excited when that first call comes from your effort. You'll just go through the roof! It is simple. It is good for you. It will rock your world! What do we have for you? Self-employed – rozliczenie podatku
